Rüedu x YourStore: From Startup to Market Leader for 24/7 Farm Shops
Rüedu is more than just a neighborhood store – it is proof that local supply around the clock can be profitable. What began as a vision in 2020 has developed into the blueprint for autonomous retail in Switzerland thanks to technological orchestration by YourStore.
The Cost Trap of Traditional Retail
Classic retail often reaches economic limits when developing neighborhoods or rural areas. Fixed costs for personnel and rigid opening hours simply make many locations unprofitable.
In 2020, Rüedu AG sought a solution to offer fresh, regional food 24/7. The challenge: To create an absolutely smooth shopping experience without staff on site. Payment, security, and building control had to mesh seamlessly so that customers would not stand in front of locked doors or technological effort would eat up the margin.
The "Lab" for the YourStore OS
This case is deeply rooted in our DNA. Jürg Burri, CEO of YourStore, was a co-founder of Rüedu and used the containers as the ultimate practical lab. Instead of theoretical concepts, solutions were developed directly in the hard daily test.
Orchestration in the Container
Instead of relying on rigid island solutions, Rüedu implemented a fully integrated orchestration layer through YourStore. The concept is based on modular "Store-in-a-Box" containers that can be placed flexibly.
The Core Modules in Action:
- Digital Access Management: Access control is digital, combining security and simplicity for customers. Learn more
- Store Control: Lighting, temperature, and door control are regulated automatically via events, not manually. Learn more
- Security & Self-Checkout: An interplay of surveillance and intuitive self-checkout enables unmanned operation around the clock. Learn more
- Management Platform: Central administration of all locations via a cloud solution. Learn more
A Scalable Success Concept
The result is an impressive success story. Rüedu was able to rapidly expand its network of autonomous locations.
- Hard Facts: Successful scaling to over 20 locations; 24/7 operation without constant personnel costs on site.
- Soft Facts: High acceptance in the population due to the uncomplicated "Walk-in, Buy, Go" principle.
- Technology Transfer: Core features that are now in the YourStore OS have passed the "Rüedu stress test" and are optimized for maximum stability in live operation.
"With the development of Rüedu, we gained essential experience in payment, security, and building control. This practical knowledge flows directly into every project of our customers today."
Jürg Burri, CEO YourStore (former Co-Founder Rüedu)
Common Questions about the Rüedu Concept
Ready for Your 24/7 Project?
Want to achieve similar results to Rüedu? We show you how our Store OS orchestrates your hardware.